Cultivating Leadership Excellence By Design
A customized, individual approach to coaching and consulting that enables leaders to unlock their full potential and bring out excellence in others by design.
This work delivers insight led, evidence based actionable techniques, exercises and tools to unlock force multipliers for growth, change and peak performance in work and life.
Our Approach:
By design, not by default
We leverage 20+ years of experience with global brands such as New Balance, PUMA, and Under Armour. This experience combined with 10+ years of executive and leadership training has enabled us to develop a proven approach by intentional design to deliver force multipliers for leadership, creativity, culture and business.
Our unique combination of experience, knowledge, skills and expertise breaks conventional boundaries, ensuring your growth with high speed agility and adaptability by design.
Empowering leaders and organizations to:
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We offer customized Executive and Leadership coaching and consulting services, which creates and advances strategic clarity, organizational alignment, consumer understanding, and leading through change management at the executive, team and organizational levels.
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We offer strategic planning and consulting services, which generate working frameworks and documents that are owned and understood by those that need to execute them. This work helps to unify functions, accelerate decision making, decrease asynchronous communication, and increases productivity, creativity and performance.
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We specialize in high performance design systems and agile framework services that help product creation leaders to feed, cultivate and steward highly adaptive, rapidly learning teams that deliver continuous advantages.
This work accelerates learning, improves sense-making, and unlocks high-speed decision making with action.
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We offer customized leadership development services that help leaders build and develop both professional and personal skills, awareness, and specialized tools to consciously inspire and lead teams through change and transformation.
We help leaders design and develop new mental models, and lenses, to unlock new levels of adaptability and problem solving. This leadership work creates strengths in pattern recognition, pattern utilization, and new pattern creation.
With over 20+ years of experience in product and footwear design for global brands, we specialize in creative leadership coaching to help creative leaders, and designers, cultivate and steward thriving high performing, rapidly learning, creative teams.
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We offer customized professional coaching and support to help you successfully navigate the often messy path from the scholastic space into the professional arena and from one professional space to the next.
Who We Are
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Research has shown that companies led by design outperform their competitors by a considerable margin.
We believe you have the ability to craft your own path to high performance and excellence by design, rather than by default.
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To help people expand their creativity, thinking, and problem solving skills to build health, wellness and resilience in work and life.
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Integrity, curiosity, and compassion shape the way we work. These aren't just words—they’re the foundation of everything we do.
Meet the Founder
Justin Howe is an accomplished and visionary creative director, consultant, and leadership coach. He brings more than 22 years of experience and a proven track record of cultivating and inspiring high-performing, collaborative teams for global brands such as PUMA and Under Armour. This experience combined with his 10+ years of executive and leadership training has enabled him to develop a proven approach that helps deliver force multipliers for creativity, culture and business.
As a professional coach, Justin takes a customized, individual approach that enables executives and creative leaders to unlock their full potential and bring out excellence in others. He is an avid supporter of design education and regularly mentors emerging talent in the industry. His commitment to nurturing the next generation of creatives underscores his dedication to the craft and the future of design and innovation.
“WHAT ARE YOU PREPARING?
YOU’RE ALWAYS PREPARING! JUST GO!”
-Lord Helmet, Spaceballs the Movie
Take your first step to explore how we can help. Schedule an exploratory appointment today and unlock a world of insight-driven strategies tailored to you.

